About Me

Hello. I'm Robert, a design leader with over fifteen years of industry experience with deep domain knowledge of interface design for mobile and web. I'm a hands-on UX/UI designer with track record of establishing and improving design process while managing, leading and mentoring design teams. A creator of high-quality product and project execution (near-term and forward-looking). With a proven ability to work successfully with stakeholders, product, marketing and engineering teams.
Specialties: User Research | User Flows | Wireframing | Prototyping | Usability Testing | DesignSystems | Pattern Libraries | UI Design | Agile | SCRUM (LeSS)

Tools: Sketch | Figma | Zeplin | Abstract | Principle | Flinto | Jira | Confluence

Work Experience

Head of Product Design
Vrenetic
April 2019 – Present
Applied research-based principles to drive the design of mobile and physical products that fully support end-user needs while also achieving the business vision. Led user research and interface design processes creating personas, user flows, wireframes, low to high-fidelity mockups and prototypes. Continuously measured and optimized the user experience through a combination of quantitative and qualitative research methods. Introduced Lean UX into Agile development processes significantly improving the SCRUM team's velocity and overall collaboration while placing the user at the core of the product.
Founding Board Member
Rutgers University
March 2016 – April 2019
Co-founded the nation’s first graduate-level Customer Experience (CX) Program. Designed and conducted User Experience (UX) foundation and practice courses for executive-level attendees.
Lead Product Designer
Black Light Design
November 2007 – April 2019
Led the design of mobile, web and point-of-sale products for top US-based companies. Conducted user research and interpreted findings into user-centered solutions. Drove improvements across the business by resolving numerous day-to-day issues including the staffing of talent, virtual team management and remote location development.

Clients include: Beyond Curious, BitTorrent, Cablevision, Comcast, Detroit Athletic Club, Farm Dog, HBO, International Documentary Association (IDA), Lenovo, LPL Financial, Nurotron, Slingbox, SONY Entertainment, Time Warner Cable, TiVo, Verso-Creative, Viking Cruises and Vodafone.
Lead UX/UI Designer
DIRECTV
April 2003 – November 2007
Instrumental in transforming customer service to #1 in the industry for 13 consecutive years by defining an integrated user experience, from initial customer order to final installation. Architected and led the design of the Global Media Award nominated DIRECTV On Demand. Led the concept and design across 7+ DIRECTV hardware manufacturers integrating them into a uniform and brand recognizable design of set top boxes.

Education

California Institute of the Arts
BFA Fine Arts
University of Cincinnati
BFA Fine Arts
58
happy Clients
16
years experience
30k+
hours worked
4
Patents

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